Sales & Marketing

Site Selection That Sells

Hotel Subscription

Site Selection that Sells course focuses on group business in hotels, defined as selling 10 guest rooms or more, usually with a meeting space component and food and beverage revenue minimum. Ancillary revenue is generated by the food and beverage outlets, AV, spa, golf, resort fees and internet fees. The total spend --the amount of revenue that will be generated by the meeting--is considered to determine if the group is a good fit for the hotel. The spend also includes all expenditures associated with an event that flow into the host destination’s local economy. Direct spending includes attendee spending, exhibitor spending and event organizer spending. Revenue management is the ability to sell the right room at the right price and time to the right person. The primary purpose of this position is to monitor group and transient business thresholds within the three year forecast to ensure measurable improvements for demand and availability. This course introduces the area of Site Selection and how to use it to your best advantage. Different scenarios will be discussed, providing guidance as to how to conduct the ultimate site visit, and how to make it work to your property's advantage.

Each course includes the following:

  • Learning objectives
  • Course content
  • Knowledge checks
  • Quiz reviews
  • Downloadable forms
  • Customer support